NFL Social Lab

NFL SOCIAL LAB

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We are @nfl.

The NFL's Social Lab was established at the beginning of 2017 with a goal of revitalizing the NFL's social channels with strategic, high-quality graphics and video content. This includes Instagram, Snapchat, Facebook and Twitter for @NFL and @TheCheckdown (a football lifestyle culture account), as well as providing original graphics for NFL players' personal accounts in our "Player Social Initiative." Our team of designers, illustrators, and writers were tasked with ideating and producing top-notch content for a combined audience of 52 million+ followers across all platforms.

By tailoring content to resonate with both the devoted and casual sports fan, a consistent stream of high quality graphics kept our fan base engaged throughout the year and contributed to growing the League's social exposure.

If it made you laugh, cry, or feel any sort of emotion about football, we wanted to be the driving point of that story across social media, narratively and visually.

 
 
 

@NFL

@TheCheckdown

 

CONSISTENCY

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Consistency

Using the NFLโ€™s official style guide as our base, we translated its branding to fit social platforms - while refining the aesthetic for a younger audience. We used traditional fonts signature to the NFL that have come to symbolize the brand - but applied their use in refreshed and unconventional ways. We utilized research data to determine that team colors resonated with our audience the most. Because of this, color blocking with team colors is used heavily throughout our look. And since there are a variety of team colors, we used one key color to pull everything together and keep the look consistent - a bright eye-catching lime green used to accent all of our custom social content. This green added a youthful punch to our look, and also served to separate our style from the overarching NFL brand.

 
 

news Alerts

Polls

Quotes

 

Thursday Night Football

 

Monday Night Football

 

holiday Games

 

Thanksgiving Games

CREATIVE

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Creative

Our creative was driven by our desire to be youthful, eye-catching, and fun. Strategic brainstorms, optimized to foster innovation through group ideation projects and collaborative games, were held bi-weekly throughout the year in an effort to maximize productivity and inventiveness. One goal: make amazing content.

ILLUSTRATIONS

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ILLUSTRATIONS

 
 
 
 

MOTION GRAPHICS

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MOTION GRAPHICS

 
 
 
 
 

FRANCHISES

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franchises

 
 
 
 
 

COMPOSITES

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composites

POP CULTURE

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pop culture

 
 
 
 
 

INFOGRAPHICS

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infographics

 
 
 

CHECKDOWN SERIES

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checkdown series

 
 

What if NFL Stars Re-Created Your Favorite Album Covers?

 

SNAPCHAT

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SNAPCHAT