NFL Social Lab

NFL SOCIAL LAB

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We are @nfl.

The NFL's Social Lab was established at the beginning of 2017 to revitalize the leagueโ€™s social channels with strategic, high-quality graphics and video content. This includes Instagram, Snapchat, Facebook and Twitter for @NFL, @NFLNetwork, @NFLThrowback, and @TheCheckdown, as well as providing original, custom content for the personal accounts of NFL players in our "Player Social Initiative." Our team of designers, illustrators, and writers were tasked with ideating and producing top-notch, thumb-stopping content for an audience of more than 52 million followers across all social platforms.

By tailoring content to resonate with both the devoted and casual sports fan, a consistent stream of high quality graphics kept our audiences engaged throughout the year and grew the League's social exposure.

We believe good content is emotional. Whether it was laughter or sadness, our goal was to deliver stories that mattered to sports fans across social media, narratively and visually.

 
 

@NFL

@NFLThrowback

@TheCheckdown

@NFLNetwork

 
 

BRANDING

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Branding

Using the NFLโ€™s official style guide as our base, we translated its branding to fit social platforms - while refining the aesthetic for a younger audience. We used signature NFL fonts to represent the brand, but applied their use in refreshed and unconventional ways. We utilized research data to determine that team colors resonated with our audience the most. Because of this, color blocking with those colors was used heavily throughout our look and feel.

 
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news Alerts

Trades/free agency

Quotes

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Thursday Night Football

 

Monday Night Football

 

holiday Games

 

Thanksgiving Games

CREATIVE

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Creative

Our creative was driven by our desire to be youthful, eye-catching, and fun. We held bi-weekly strategic brainstorms to foster innovation through group ideation scenarios and collaborative games. These meetings also provided valuable team bonding opportunities and maximized productivity and inventiveness. Our goal was simple: Make amazing, beautiful content.

ILLUSTRATIONS

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ILLUSTRATIONS

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MOTION GRAPHICS

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MOTION GRAPHICS

 
 
 
 
 

FRANCHISES

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franchises

 
 

COMPOSITES

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composites

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STATS

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STATS

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THE CHECKDOWN

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SNAPCHAT

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SNAPCHAT