NFL Social Lab

NFL SOCIAL LAB

32Teams_Lombardi_3840x2160_FINALc.jpg
 
 
 
 

We are @nfl.

The NFL's Social Lab was established at the beginning of 2017 to revitalize the league’s social channels with strategic, high-quality graphics and video content. This includes Instagram, Snapchat, Facebook and Twitter for @NFL, @NFLNetwork, @NFLThrowback, and @TheCheckdown, as well as providing original, custom content for the personal accounts of NFL players in our "Player Social Initiative." Our team of designers, illustrators, and writers were tasked with ideating and producing top-notch, thumb-stopping content for an audience of more than 52 million followers across all social platforms.

By tailoring content to resonate with both the devoted and casual sports fan, a consistent stream of high quality graphics kept our audiences engaged throughout the year and grew the League's social exposure.

We believe good content is emotional. Whether it was laughter or sadness, our goal was to deliver stories that mattered to sports fans across social media, narratively and visually.

 
 

@NFL

@TheCheckdown

@NFLThrowback

@NFLNetwork

 
 

BRANDING

TNFCover_Wk15.jpg

Branding

Using the NFL’s official style guide as our base, we translated its branding to fit social platforms - while refining the aesthetic for a younger audience. We used signature NFL fonts to represent the brand, but applied their use in refreshed and unconventional ways. We utilized research data to determine that team colors resonated with our audience the most. Because of this, color blocking with those colors was used heavily throughout our look and feel. To help heighten visual importance, primetime games had their own specific graphics packages.

 
DuOUmbcUUAAwHfG.jpg
DtqOZ_8W4AE5v-1.jpg
Dpd5bSSXoAEFpf7.jpg
21147531_1987316268176447_1929007586594521088_n.jpg
DvWscx1W0AEKjRJ.jpg
Dus2fjxX4AAk_fM.jpg
 

news Alerts

HAPPY BIRTHDAY

Quotes

Screen Shot 2019-02-21 at 10.26.31 AM.png
Screen Shot 2019-02-21 at 10.27.12 AM.png
DrRIC8HX4AAz9tc.jpg
DqSXJXXW4AAC3UF.jpg
Screen Shot 2019-02-21 at 10.33.32 AM.png
Screen Shot 2019-02-21 at 10.35.57 AM.png
 

Thursday Night Football

 

SUNDAY Night Football

Dp1EldSX0AItgRD.jpg
Screen Shot 2019-02-21 at 10.39.38 AM.png
DpgiyBMW4AAMUvb.jpg
Screen Shot 2019-02-21 at 10.42.31 AM.png
 

holiday Games

 

Thanksgiving Games

Screen Shot 2019-02-21 at 10.46.13 AM.png
Screen Shot 2019-02-21 at 10.47.40 AM.png
Dsn6-ynU4AAgzFf.jpg
Screen Shot 2019-02-21 at 10.53.58 AM.png

Creative

Our creative was driven by our desire to be youthful, eye-catching, and fun. We held bi-weekly strategic brainstorms to foster innovation through group ideation scenarios and collaborative games. These meetings also provided valuable team bonding opportunities and maximized productivity and inventiveness. Our goal was simple: Make amazing, beautiful content.

ILLUSTRATIONS

GiantEagles04.jpg

ILLUSTRATIONS

 
 
Kelce_Flex.png
CARvsPIT_1200x1200 (2).jpg
30603724_1037340759748649_1478214880132595712_n.jpg
DS3Aa5CWsAARdtb.jpg
DVNB2iTW0AUJxQV (1).jpg
 
 
Image from iOS (5).jpg
 
 
DVPcMZkXcAEDcqI.jpg
DVPbPYWWAAABvoJ.jpg
DpyfyNoWwAAQ9oy.jpg
Cowboys_into_the_Sunset_Blue-Jerseys.jpg
 
 

COMPOSITES

Screen+Shot+2019-02-21+at+4.40.30+PM.jpg

COMPOSITES

JERSEY SWAPS

STATS

OBJ_5K.jpg

STATS

 

FRANCHISES

25+Days_Sherman.jpg

franchises

 
 

HOLIDAY

Screen Shot 2019-02-21 at 12.21.11 PM.png

THE CHECKDOWN

cam.png

THE CHECKDOWN

 

THROWBACK

Screen Shot 2019-02-21 at 3.35.00 PM.png

THROWBACK