We are @nfl.
The NFL's Social Lab was established at the beginning of 2017 to revitalize the league’s social channels with strategic, high-quality graphics and video content. This includes Instagram, Snapchat, Facebook and Twitter for @NFL, @NFLNetwork, @NFLThrowback, and @TheCheckdown, as well as providing original, custom content for the personal accounts of NFL players in our "Player Social Initiative." Our team of designers, illustrators, and writers were tasked with ideating and producing top-notch, thumb-stopping content for an audience of more than 52 million followers across all social platforms.
By tailoring content to resonate with both the devoted and casual sports fan, a consistent stream of high quality graphics kept our audiences engaged throughout the year and grew the League's social exposure.
We believe good content is emotional. Whether it was laughter or sadness, our goal was to deliver stories that mattered to sports fans across social media, narratively and visually.
Using the NFL’s official style guide as our base, we translated its branding to fit social platforms - while refining the aesthetic for a younger audience. We used signature NFL fonts to represent the brand, but applied their use in refreshed and unconventional ways. We utilized research data to determine that team colors resonated with our audience the most. Because of this, color blocking with those colors was used heavily throughout our look and feel. To help heighten visual importance, primetime games had their own specific graphics packages.
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