Using the NFL’s official style guide as our base, we translated its branding to fit social platforms - while refining the aesthetic for a younger audience. We used signature NFL fonts to represent the brand, but applied their use in refreshed and unconventional ways. We utilized research data to determine that team colors resonated with our audience the most. Because of this, color blocking with those colors was used heavily throughout our look and feel. To help heighten visual importance, primetime games had their own specific graphics packages.