Using the NFL’s official style guide as our base, we translated its branding to fit social platforms - while refining the aesthetic for a younger audience. We used traditional fonts signature to the NFL that have come to symbolize the brand - but applied their use in refreshed and unconventional ways. We utilized research data to determine that team colors resonated with our audience the most. Because of this, color blocking with team colors is used heavily throughout our look. And since there are a variety of team colors, we used one key color to pull everything together and keep the look consistent - a bright eye-catching lime green used to accent all of our custom social content. This green added a youthful punch to our look, and also served to separate our style from the overarching NFL brand.